To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist poses on the glass-bottom bridge at Zhangjiajie Grand Canyon on August 20, 2016 in Zhangjiajie, Hunan Province of China. The Zhangjiajie Grand Canyon's glass-bottomed bridge welcame its trial operation on Saturday and about 8,000 tourists crowded to view the grand glass bridge. (Photo by VCG/VCG via Getty Images)

A 2 year old cattle dog emerges from the water after retrieving a ball during the 2nd Annual Rio Grande Doggy Paddle held at the Rio Grande Pool, Albuquerque, New Mexico, USA on September 12, 2021. (Photo by Adolphe Pierre-Louis/Albuquerque Journal via ZUMA/Rex Features/Shutterstock)

Elvish writing is seen on “Anduril”, a prop sword belonging to Aragorn, hero of “The Lord of the Rings” movie trilogy on July 31, 2014 in London, England. The sword, belonging to actor Sir Christopher Lee and estimated at $150,000-250,000, forms part of Bonhams “There's No Place Like Hollywood” movie memorabilia auction taking place in New York on November 24, 2014. (Photo by Peter Macdiarmid/Getty Images)