A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

Yasothon resident look on as huge, handmade rockets are launched into the air during the Bun Bang Fai festival on May 11, 2014 in Yasothon, Thailand. During the Bun Bang Fai rocket festival, Thai residents launch enormous home-made rockets into the air to gain Buddhist merit and to celebrate the beginning of the rainy season. (Photo by Taylor Weidman/Getty Images)

This April 9, 2016 photo provided by Bertrand Piccard via Global Newsroom shows Piccard taking a selfie on board Solar Impulse 2 during a test flight over the Pacific Ocean. The solar-powered airplane on an around-the-world journey had traveled 80 percent of the way from Hawaii to California by Saturday, April 23. The aircraft's destination on this leg of the journey is Mountain View, Calif., at the southern end of San Francisco Bay. (Photo by Bertrand Piccard/Global Newsroom via AP Photo)

“The RSPB’s Snettisham Nature Reserve lies on the edge of The Wash, one of the most important bird estuaries in the United Kingdom. The Wash, on England’s east coast, supports over 300,000 birds, and Snettisham sometimes holds more than a third of them”. – The Palm Beach Post. Photo: Waders flock together seeking new feeding grounds during the incoming tide. (Photo by Dan Kitwood/Getty Images via The Palm Beach Post)

A flight attendant wearing a Brazil soccer team jersey demonstrates the emergency mask on an airplane travelling from Kunming to Hangzhou June 23, 2014. A Chinese airline company renovated the cabin of one of its flights then dressed the flight attendants with soccer jerseys as a way to celebrate the 2014 Brazil World Cup and hoping to attract more customers, local media reported. (Photo by Wong Campion/Reuters)

Ethiopian Airlines female pilots prepare the plane before takeoff at Bole international airport in the capital Addis Ababa, November 19, 2015. Ethiopia Airlines on Thursday, dispatched its first ever all-female operated flight. Every aspect of the journey was handled by women, from the ground crew, aircraft maintenance to traffic controllers. Gualu and her co-pilot were charged with flying the crew and passengers to Bangkok, Thailand. (Photo by Tiksa Negeri/Reuters)