A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

In this photo illustration, an endangered Chinese box turtle which hatched at Bristol Zoo is placed on a box of matches on August 12, 2008 in Bristol, England. It weighs just 15 grams and measures around 4cm long whereas an adult box turtle weighs around 800 grams, measures around 16 cm long and can live up to 50 years. Chinese box turtles are hunted for their meat for use in medicine or as pets and have been listed as endangered on the International Union for Endangered Species Red List. (Photo by Matt Cardy/Getty Images)

A sculpture is displayed at the Olympic Sculptures Exhibition at the Sculpture Park September 4, 2006 in Changchun of Jilin Province, China. (Photo by China Photos/Getty Images)

A flight attendant wearing a Brazil soccer team jersey demonstrates the emergency mask on an airplane travelling from Kunming to Hangzhou June 23, 2014. A Chinese airline company renovated the cabin of one of its flights then dressed the flight attendants with soccer jerseys as a way to celebrate the 2014 Brazil World Cup and hoping to attract more customers, local media reported. (Photo by Wong Campion/Reuters)

Ethiopian Airlines female pilots prepare the plane before takeoff at Bole international airport in the capital Addis Ababa, November 19, 2015. Ethiopia Airlines on Thursday, dispatched its first ever all-female operated flight. Every aspect of the journey was handled by women, from the ground crew, aircraft maintenance to traffic controllers. Gualu and her co-pilot were charged with flying the crew and passengers to Bangkok, Thailand. (Photo by Tiksa Negeri/Reuters)