People experience INTO SIGHT, a large-scale installation by Sony Design, where audience behaviour influences the visuals and soundscape in London on 16 September 2022. It combines Sony's Crystal LED display systems, which recently replaced green screen technology in one of the biggest developments in film production, with generative sound, see-through glass walls and mirrors. (Photo by Stephen Chung/Alamy Live News)

Attendees visit the Ford booth during Auto China 2018 show held in Beijing, China, Wednesday, April 25, 2018. Auto China 2018, the industry's biggest sales event this year, is overshadowed by mounting trade tensions between Beijing and U.S. President Donald Trump, who has threatened to hike tariffs on Chinese goods including automobiles in a dispute over technology policy. (Photo by Ng Han Guan/AP Photo)

Joseph Fons holding a Pride Flag, runs in front of the U.S. Supreme Court building after the court ruled that a federal law banning workplace discrimination also covers sexual orientation, in Washington, D.C., U.S., June 15, 2020. (Photo by Tom Brenner/Reuters)

A man and a woman jump over a bonfire during Ivan Kupala Day celebrations held by the Belarusian State Museum of Folk Architecture and Rural Lifestyle in the village of Ozertso near Minsk, Belarus on July 4, 2020. Ivan Kupala Day, also known as Ivana-Kupala or Kupala Night, is a traditional pagan holiday celebrated in eastern Slavic cultures. Various rituals are traditionally performed on Kupala Night, including making flower wreaths, fortune-telling, jumping over bonfires, and burning a wheel-like effigy symbolizing the sun. (Photo by Natalia Fedosenko/TASS)

Monsoon thunderstorm in Sierra Vista, Arizona. 9 Sept, 2011. (Photo by Steven Maguire)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Actor George Clooney from the film “Ides Of March” arrives at the Hotel Excelsior during the 68th Venice Film Festival on August 31, 2011 in Venice, Italy. (Photo by Gareth Cattermole/Getty Images)

People carrying torches march during the traditional Bonfire Celebrations in Lewes, Britain on November 4, 2017. Lewes holds Britain's largest Bonfire night celebrations. The event marks Guy Fawkes Night and the uncovering of the Gunpowder Plot in 1605 and commemorates the memory seventeen Protestant martyrs from the town who were burned at the stake. Thousands gather with flaming torches to march through the street and burn effigies. (Photo by Neil Hall/EPA/EFE)