An animal advocate lays in fake blood in a replica of a meat package with a label that reads “meat” during a protest “The meat is murder” in the Bulgarian capital Sofia on May 8, 2016. (Photo by Nikolay Doychinov/AFP Photo)

A woman carries a piglet as she runs on ice during a running challenge in Changsha, Hunan province February 8, 2015. A total of 20 people participated in the challenge requiring them to choose a pig ranging between 15 kg and 115 kg in weight, and carrying it while running on a 20.15-metre-long ice track. The participants that complete the challenge will be rewarded with the pig they carried, local media reported. (Photo by Darwin Zhou/Reuters)

A donkey savors warming temperatures after a long winter at the zoo in Warsaw, Poland, on Wednesday, April 8, 2015. (Photo by Czarek Sokolowski/AP Photo)

A young vendor hawks food on a market in Kara in the state of Ogun, on September 23, 2015. Nigeria imposed tight movement restrictions in the restive northeast after Boko Haram bombings that killed more than 100 raised fears of fresh attacks over the Eid al-Adha festival. The military said the use of all vehicles would be banned throughout Borno state during the Muslim festival, which is known as Sallah in Nigeria and marked with two days' public holiday from Thursday. (Photo by Pius Utomi Ekpei/AFP Photo)

Nigel Lamb from Great Britain, left, leading Juan Velarde of Spain, centre, and Martin Šonka of Czech Republic in the FAI Red Bull air race, Isle of Wight, UK on August 9, 2016. (Photo by Joerg Mitter/Red Bull/Global New/PA Wire)

A combination photo shows various popular street foods under $6 from various hawker food stalls and eateries in Singapore, taken between July 28 to 31, 2016. Top row (L to R) bak chor mee, soya sauce chicken; Middle row (L to R) laksa, hokkien mee, nasi lemak, ice kachang; Bottom row (L to R) rojak, roti prata and satay. (Photo by Edgar Su/Reuters)

British singer and songwriter Charlotte Emma Aitchison aka Charli XCX poses in the green room for a portrait before the Sonos And Pandora Present “An Evening With Charli XCX” event at Sonos Studio on June 10, 2014 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images for Sonos)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)