A Chinese tourist plays with water as she celebrates during the Songkran holiday which marks the Thai New Year in Bangkok, Thailand on April 13, 2023. (Photo by Chalinee Thirasupa/Reuters)

Displaced Palestinian children play with surgical rubber gloves in Rafah in the southern Gaza Strip, on May 31, 2024, amid the ongoing conflict between Israel and the Palestinian Hamas group. (Photo by Eyad Baba/AFP Photo)

College students play with coloured powder to celebrate the festival of Holi, near Jantar Mantar in New Delhi on March 7, 2023 (Photo by Press Trust of India)

A little girl seen waiting in a queue to participate in the Kumari Puja ritual in Kolkata, India on March 30, 2023. Kumari Puja is an Indian Hindu Tradition mainly celebrated during the Durga Puja / Basanti Puja / Navratri according to Hindu calendar. Kumari actually describes a young virgin girl from the age 1 to 16 who is getting worshipped during the transition of Ashtami / Navami tithi of Durga Puja / Navaratri according to Hindu mythology. (Photo by Avishek Das/SOPA Images/Rex Features/Shutterstock)

Northeastern girls getting commando training at the Delhi Police Training Centre, Jharoda Kalan on September 4, 2017 in New Delhi, India. For the first time ever, Delhi Police are providing commando training to 40 young women from the Northeast. Once the commando training is over, these girls will be a part of the «Parakram Vans», an initiative taken by Delhi Police against terrorism. (Photo by Manoj Verma/Hindustan Times via Getty Images)

Reuters photographer Siegfried Modola gained access to a circumcision ceremony in rural Kenya for young girls of the Pokot tribe, in Baringo County. Here: a Pokot girl, covered in animal skins, walks to a place where she will rest after being circumcised in a tribal ritual in a village about 80 kilometres from the town of Marigat in Baringo County, October 16, 2014. (Photo by Siegfried Modola/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)