Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Two dogs sent into outer space by the Soviet Union after their safe return to earth. They spent 22 days in orbit. (Photo by Central Press/Getty Images). 22nd March 1966

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

13-year-old Emmanuel Festo from Tanzania poses for a portrait with a plush toy that he says makes him feel safe at night and that he sleeps with, in New York's Staten Island, September 21, 2015. Albino body parts are highly valued in witchcraft and can fetch a high price. Superstition leads many to believe albino children are ghosts who bring bad luck. Some believe the limbs are more potent if the victims scream during amputation, according to a 2013 United Nations report. (Photo by Carlo Allegri/Reuters)

Waves crash against the lighthouse at Newhaven, England, Monday March 28, 2016. Some flights at London's Gatwick and Heathrow airports have been diverted due to high winds battering much of Britain and western France. The high winds from a storm caused 87 cancellations and 43 diversions at Gatwick and Heathrow because flights had trouble landing safely. (Photo by Steve Parsons/PA Wire via AP Photo)