While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man lays in front of a tank in the entrance to Istanbul's Ataturk airport, early Saturday, July 16, 2016. Members of Turkey's armed forces said they had taken control of the country, but Turkish officials said the coup attempt had been repelled early Saturday morning in a night of violence, according to state-run media. (Photo by Ismail Coskun/IHA via AP Photo)

Chloe Ferry attends the Geordie Shore series 15 “Shag Pad on Tour” cast launch at Tower Bridge on August 16, 2017 in London, England. (Photo by Karwai Tang/WireImage)

A dog rides a wave during the Surf City Surf Dog competition in Huntington Beach, California, U.S., September 25, 2016. The dogs compete in contest categories ranging from small to extra large, to two dogs on a board, as well as owner and dog. (Photo by Lucy Nicholson/Reuters)

A ballet dancer practices in the sunshine at the Southbank skatepark in London on Monday, September 17, 2018, as Storm Helene is due to bring unseasonably warm weather in London and the south east, as the low pressure draws up warm air from the south. Forecasters have downgraded warnings that Helene could pose a risk to life when it hits this week – but warned coastal communities to stay vigilant. (Photo by Kirsty O'Connor/PA Wire)

A view of the Tianducheng development in Hangzhou, Zhejiang Province August 1, 2013. Tianducheng, developed by Zhejiang Guangsha Co. Ltd., started constructing in 2007 and was known as a knockoff of Paris with a scaled-replica of the Eiffel Tower, standing 108 metres, and Parisian houses. Although designed to accommodate at least ten thousand people, Tianducheng remains sparsely populated and is now considered as a “ghost town”, according to local media. (Photo by Aly Song/Reuters)

Life-size sеx dolls are displayed during the 2016 AVN Adult Entertainment Expo at the Hard Rock Hotel & Casino on January 20, 2016 in Las Vegas, United States. (Photo by Gabe Ginsberg/FilmMagic)

Iranian Arabs who are members of the paramilitary Basij force march in a military parade marking the 35th anniversary of Iraq's 1980 invasion of Iran, in front of the shrine of late revolutionary founder Ayatollah Khomeini, just outside Tehran, Iran, Tuesday, September 22, 2015. (Photo by Vahid Salemi/AP Photo)