A boy tumbles as he plays soccer on the streets of the Khayelitsha township in Cape Town, December 3, 2009. (Photo by Kai Pfaffenbach/Reuters)

A street entertainer waits for tourists in Havana, Cuba on October 2009. (Photo by Desmond Boylan/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

American singer Michael Jackson (1958–2009) arrives at Heathrow Airport with his manager Frank DiLeo, on his Bad World Tour, 11th July 1988. (Photo by Dave Hogan/Getty Images)

Students pose for a pictures taken by their friends during spring break on the beach in the resort city of Cancun, Mexico, February 27, 2009. (Photo by Israel Leal/AP Photo)

A man looks inside an overturned truck after an accident along the road between Nouahibou and Nouakchott, Mauritania December 3, 2009. (Photo by Rafael Marchante/Reuters)

A man walks on the road between Nouahibou and Nouakchott, where three Spanish aid workers were abducted in Mauritania, December 3, 2009. (Photo by Rafael Marchante/Reuters)