Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, September 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (Photo by Marcio Jose Sanchez/AP Photo)

Kenyan women protest for the right to wear whichever clothes they want, at a demonstration in downtown Nairobi, Kenya Monday, November 17, 2014. A recent incident in which a mob of men surrounded a woman and tore her clothes off, leaving her naked on the street in front of a bus stop after alleging that she was improperly dressed, is one of several such videos that have surfaced online in recent days leading to a groundswell of anger that on Monday prompted around 1000 demonstrators, including a number of men supporting the women's cause, to march through the capital and protest online using the hashtag #MyDressMyChoice. (Photo by Ben Curtis/AP Photo)

In this photo taken Wednesday, November 26, 2014 attack dogs and their handlers apprehend a “rhino poacher” center, after alighting from a helicopter into water, in a simulation exercise showing training at an academy run by the Paramount Group, near Rustenburg, South Africa. The course prepares canine units to find firearms or contraband, track suspects in the undergrowth and abseil in harnesses from helicopters in pursuit of poachers. Dogs and handlers learn to trust each other and fine tune a relationship balancing control and aggression. (Photo by Denis Farrell/AP Photo)

A man presents a self-made robot that local media reported is able to carry a person, in Heihe, Heilongjiang province, China, April 5, 2017. (Photo by Reuters/China Daily)

A woman smokes marijuana during the annual 4/20 marijuana rally on Parliament Hill in Ottawa, Ontario, Canada, April 20, 2017. (Photo by Chris Wattie/Reuters)

In this Tuesday, May 3, 2016 photo, Madeley Vasquez, 16, breast feeds her one-year-old son Joangel as she waits in line outside a supermarket to buy food in Caracas, Venezuela. Vasquez once ran down the block to avoid getting caught up in a knife fight that broke out when a woman was accused of cutting the line. (Photo by Ariana Cubillos/AP Photo)

A woman looks towards part of an artwork called “Lichen! Libido! (London!) Chastity!” by Anthea Hamilton, one of the four artists shortlisted for the Turner Prize 2016, as it is displayed at the Tate Britain gallery in London, Monday, September 26, 2016. The Turner Prize aims to promote public debate around new developments in contemporary British art. (Photo by Kirsty Wigglesworth/AP Photo)