Foreign tourists join the annual Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in Silom district of Bangkok, Thailand, 13 April 2014. The three-day Songkran Festival runs from 13 to 15 April and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Narong Sangnak/EPA)

Participants of the 77th edition of the annual Christmas swimming 'Coupe de Noel' jump into the waters of Lake Geneva, in Geneva, Switzerland, 20 December 2015. More than 1,540 men and women braved the water temperature of just 8 degrees Celsius as they swam a 120 meters distance at the traditional Christmas swimming in Geneva. (Photo by Salvatore Di Nolfi/EPA)

In this photograph taken on Thursday, November 20, 2014, bud tenders Maxwell Bradford, back left, and Emma Attolini display buds in the shape of Christmas trees that are on sale for the holiday season in a recreational marijuana shop in northwest Denver. The nascent marijuana industry in Colorado is targeting holiday shoppers with special deals much like traditional retailers offer. (Photo by David Zalubowski/AP Photo)

A “Maya” girl sits in an altar during the traditional celebration of “Las Mayas” on the streets in Madrid, Spain Sunday, May 10, 2015. The festivity of the Maya comes from pagan rites and dates from the medieval age, appearing in ancient documents. It takes place every year in the beginning of May and celebrates the beginning of the spring. Girls between 7 and 11 years old are chosen as “Maya” and should sit still, serious and quiet for a couple of hours in altars on the street decorated with flowers and plants and afterwards they walk to the church with their family where they attend a ceremony. (Photo by Daniel Ochoa de Olza/AP Photo)

An athlete dressed as a clown jumps into the Mediterranean sea as he takes part in the Copa Nadal in the Spanish port of Barcelona in Barcelona, Spain, Sunday, December 25, 2016. The Copa Nadal (Christmas Cup) is a traditional swimming competition that takes place in Barcelona every December 25th, where participants swim 200 meters in the open sea in the port of Barcelona. (Photo by Manu Fernandez/AP Photo)

In this November 11, 2017 photo, children dressed in traditional outfits play during the Azorean Culture Festival which celebrates the culture of the Azores, the Portuguese island chain in the mid-Atlantic, in Enseada de Brito, in Brazil's Santa Catarina southern state. “We have to make sure that our culture always stays alive, not let it die”, said Andre Cordeiro, who leads one of the singing and dancing groups that performed this year. “We are able to pass it on from generation to generation”. (Photo by Eraldo Peres/AP Photo)

British housewives toss pancakes in skillets as they run through the streets of Olney, England, in the community's annual race which follows a 500-year-old tradition, February 6, 1951. Mrs. Isabel Dix, 22, extreme right, won the race covering the 415 yards from the Parish pump to the door of Sts. Peter and Paul church in one minute, 12.1 seconds. (Photo by AP Photo)

Winner. “I took this picture of a woman in traditional clothing in Cartagena, Colombia”. PAUL GOLDSTEIN, JUDGE: “The blaze of colour from every angle, the boldness of the picture, taken from behind, which gives it so much more allure and frankly a superb get up. Did I mention the colours? Oh, and that looks suspiciously like a Nokia”. (Photo by Stanislav Shmelev/The Guardian)