To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A cat wears a “Tsunagaru Col” gadget next to a smart phone displaying the connected app, at the Anicall Corp booth during the Wearable Device Technology Expo in Tokyo January 14, 2015. The gadget (“Tsunagaru” means connection) for animals tracks information about pets, such as the location and other animals the pet might be interacting with, with the purpose of providing “social networking” for animals. The expo runs until January 16 as a part of Japan's largest electronic exhibition expected to attract around 77,000 visitors, according to organisers. (Photo by Yuya Shino/Reuters)

A Chinese exhibitor checks lighting products at a booth during the China Import and Export Fair, also known as Canton Fair, in the southern Chinese city of Guangzhou October 15, 2015. Around two thirds of exporters at China's largest trade fair expect the slowdown in their markets to persist for at least six months, a Reuters poll has found, with the country expected to announce its slowest economic growth in decades early next week. (Photo by Bobby Yip/Reuters)