Employees wear "No-Face" masks during working hours at a service company in Handan, Hebei Province of China. As a service company, staff must smile to customers every day. On “No-Face Day”, staff wore masks to hide their facial expressions and allow them to relax. No-Face is a character in the 2001 animated movie “Spirited Away”, a silent masked creature who has no facial expressions.

Models blow kisses backstage at the Red Beard show during MBFWI presented by American Express Fall/Winter 2014 on March 13, 2014 in Istanbul, Turkey. (Photo by S. Alemdar/Getty Images for IMG)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.