While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A Sri Lankan elephant, accompanied by his mahout, browse through a roadside fruit stall in Colombo on January 19, 2015. The Sri Lankan elephant is listed as endangered by the International Union for Conservation of Nature (IUCN) as the population has declined by at least 50 percent over the last three generations, with the species threatened by habitat loss, degradation and fragmentation. (Photo by Lakruwan Wanniarachchi/AFP Photo)

A goose attacks an Orthodox believer as he leaves the icy waters of a pond during the celebration of the Orthodox Epiphany holiday in Kiev on January 19, 2018. Thousands of Ukrainian Orthodox Church followers plunged into icy rivers and ponds across the country to mark Epiphany, cleansing themselves with water deemed holy for the day. (Photo by Sergei Supinsky/AFP Photo)

Passengers wait at the departure hall of the Beijing Railway Station in central Beijing, China January 27, 2017 as China gears up for Lunar New Year, when hundreds of millions of people head home. (Photo by Damir Sagolj/Reuters)

The new curvy Barbie doll body shape (L) is seen next to the traditional Barbie in a combination of photos released by Mattel on January 28, 2016. Barbie, the world's most famous doll, has a new body. In fact, she has three new bodies – petite, tall and curvy. Some 57 years after the impossibly busty and narrow-waisted blue-eyed Barbie doll was first introduced, California-based toy maker Mattel on Thursday released the new models, which it says better reflect a changing world. (Photo by Reuters/Mattel)

An armoured vehicle surrounded by Chicago cops at the time of the American depression, 1933. (Photo by Rolls Press/Popperfoto/Getty Images)

A motorcyclist ferries a pillion rider sitting on goods in Phnom Penh on June 6, 2017. (Photo by Tang Chhin Sothy/AFP Photo)

Reality TV personality Kim Kardashian speaks alongside US President Donald Trump during a second chance hiring and criminal justice reform event in the East Room of the White House in Washington, DC, June 13, 2019. (Photo by Saul Loeb/AFP Photo)