To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Models backstage at the Lagos Fashion & Design Week in Nigeria on October 26, 2016. The opening night attracted models, buyers, consumers and the media to view the latest creations by African designers, five of whom were showcasing plus-size collections in the Nigerian city. (Photo by Stefan Heunis/AFP Photo)

A child rescued from Boko Haram in Sambisa forest is seen at the Internally Displaced People's camp in Yola, Nigeria May 3, 2015. Hundreds of traumatised Nigerian women and children rescued from Boko Haram Islamists have been released into the care of authorities at a refugee camp in the eastern town of Yola, an army spokesman said. (Photo by Afolabi Sotunde/Reuters)

A man holds a cow at the cattle market in Maiduguri, Nigeria, March 9, 2016. A Nigerian government push to strangle the Boko Haram insurgency has shut down the cattle trade that sustained the city of Maiduguri, leaving many residents with no livelihood, including many of the two million people displaced by the war. In recent months the army has taken back much of the territory lost to the jihadists during the five-year insurgency. (Photo by Afolabi Sotunde/Reuters)