To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist catches snowflakes on her tongue during snow fall in Times Square, Midtown, New York, on January 3, 2013. A major snowstorm producing blizzard-like conditions hammered the northeastern United States on Friday, causing more than 1,000 U.S. flight delays and cancellations, paralyzing road travel, and closing schools and government offices. (Photo by Darren Ornitz/Reuters)

A Hindu devotee girl stands after getting her tongue pierced with a metal rod during the Thaipusam festival in Kuala Lumpur, Malaysia, Tuesday, February 3, 2015. Thaipusam, which is celebrated in honor of Hindu god Lord Murugan, is an annual procession by Hindu devotees seeking blessings, fulfilling vows and offering thanks. (Photo by Joshua Paul/AP Photo)

A woman sticks out her tongue as she shops at the Quinta Crespo street market in downtown Caracas, Venezuela, Saturday, January 26, 2019. The country's political showdown moves to the United Nations Saturday where a Security Council meeting called by the United States will pit backers of President Nicolas Maduro against the Trump administration and supporters of the country's self-declared interim leader Juan Guaido. (Photo by Rodrigo Abd/AP Photo)