German Oliver Struempfl competes to set a new world record in carrying one liter beer mugs over a distance of 40 m (131 ft 3 in) in Abensberg September 7, 2014. Struempfl carried 27 mugs over 40 meters to set a new record for the Guinness book of records. (Photo by Michael Dalder/Reuters)

“I was doing some event shooting for Bar One's Beer And Wine garden. I was working with these two ladies when all of a sudden I hear an "excuse me” and I see dude step into the frame right when I pressed the shutter button!” (Photo by 17thletter Photography)

Felix Guirola, 52, rides a homemade bike with an advertising banner in Havana, Cuba, July 20, 2016. The handyman, who loves heights, provides advertising space for companies on homemade bikes that tower up to 7.5 meters (24.61 ft). He rides them around Havana in an ingenious way of getting around strict marketing regulations in the Communist-ruled island. (Photo by Alexandre Meneghini/Reuters)

Women wearing flower and sprout-like hairpins walk past an advertisement board in Beijing, China, September 25, 2015. Wearing antenna styled hairpins in the shape of various flowers and plants at scenic spots has become a new trend in Beijing. (Photo by Kim Kyung-Hoon/Reuters)

Santa Claus helps close out the "100 Year Anniversary of the 1911" by playing one chorus of "Jingle Bells" with the Colt 1911 Series 80 Government model. Ammo is .45 ACP Winchester 230 gr FMJ, approximately 98 rounds.

In this photo taken on August 29, 2024, an Afghan burqa-clad woman walks past an energy drink advertisement at Kandahar airport in Kandahar. The Taliban government has purged many signs of Western influence but a stimulant drink craze that arrived with US soldiers remains, and has even sprouted a thriving domestic industry. Alcohol is outlawed in Afghanistan but caffeine-rich energy drinks are guzzled by secret police, fed by mothers to suckling children and advertised on billboards more than even Taliban state propaganda. (Photo by Wakil Kohsar/AFP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).