To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A Chinese future bride has her friends playing with her dress during a pre-wedding photoshoot in front of the Eiffel tower in Paris, France, August 28, 2015. As young Chinese become wealthier, they take abroad the tradition of taking their wedding photos days before they are married, rather than on their wedding day. (Photo by Philippe Wojazer/Reuters)

2016 Rio Olympics, Handball, Preliminary, Women's Preliminary Group B Netherlands vs France, Future Arena, Rio de Janeiro, Brazil on August 6, 2016. Lois Abbingh (NED) of Netherlands celebrates a goal. (Photo by Marko Djurica/Reuters)

A bicyclist with a bike painting on her face rides past the Museum of the Future, in Dubai, United Arab Emirates, Sunday, November 6, 2022. Thousands of people take part in annual Dubai Ride on the skyscraper-lined super highway that cuts through the center of the city. (Photo by Kamran Jebreili/AP Photo)

A row of abandoned oil tanks is filled with creepers on the riverside of Liyun River in Huai 'an, East China's Jiangsu Province, May 9, 2023. (Photo credit should read CFOTO/Future Publishing via Getty Images)