Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A man cries as he carries his daughter while walking from an Islamic State-controlled part of Mosul towards Iraqi special forces soldiers during a battle in Mosul, Iraq March 4, 2017. Reuters Photographer Goran Tomasevic: “Both screaming in terror, a father and the young daughter he cradled in his arm fled through the rubble-strewn streets of Wadi Hajar, transformed in a flash into a battleground between Islamic State fighters and Iraqi special forces. They and their neighbours – some wearing rubber sandals, some barefoot – were running from an IS counter-attack in this part of Mosul, dodging gunfire as the militants closed in”. (Photo by Goran Tomasevic/Reuters)

Girls cry as they get separated from their family at the border line dividing Macedonia and Greece August 21, 2015. At least 1,000 migrants and refugees pressed against Macedonian police lines on the Greek-Macedonian border on Friday and at least 10 people appeared to faint in the crush. People could be heard screaming and medical workers raced to treat those who passed out or were hurt. The crush ensued after police let several hundred through into Macedonia, having kept them out since Thursday under an emergency decree. (Photo by Ognen Teofilovski/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.