Actress Penelope Cruz attends a photocall promoting the film “Chromophobia” at the Palais during the 58th International Cannes Film Festival May 21, 2005 in Cannes, France. (Photo by M. J. Kim/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

5-year-old Rina Kumari rubs her eye while cracking stones on the banks of Mahananda river in Siliguri, northeast India, March 5, 2005. Over 400 million people in India live below the internationally agreed poverty line (living on less than US $1 per day). According to estimates, several hundred thousand children work as labourers and beg on the streets in India. (Photo by Desmond Boylan/Reuters)

A kid from Sichuan provice smokes at an assistance center February 23, 2005 in Shenzhen, Guangdong Province, China. The kids, ranging in age from 7 to 16, are temporary residents of the center, one of the institutions established by China's departments of civil affairs to help and administer beggars, vagrants and juvenile delinquents, after rescission of China's compulsory detainment and relocation system. (Photo by Cancan Chu/Getty Images)