Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Cheng Liping, whose husband Ju was onboard Malaysia Airlines Flight MH370 which disappeared on March 8, 2014, shows a picture of she and her husband together and an old card with a message given by her husband, at a park near her house where she and her husband used to visit during an interview with Reuters in Beijing July 24, 2014. Cheng said her life has been totally changed since the incident. Their two little sons, who don't know about this incident, keep asking her when their dad is coming back. Six months after Malaysia Airlines Flight MH370, with 239 mostly Chinese people on board, disappeared about an hour into a routine journey from Kuala Lumpur to Beijing March 8, loved ones of missing passengers derive what comfort they can from what's left behind after the world's greatest aviation mystery. More than two dozen countries have been involved in the air, sea and underwater search for the Boeing 777 but months of sorties failed to turn up any trace – even after narrowing the search area to the southern Indian Ocean – long after batteries on the black box voice and data recorders had gone flat. (Photo by Kim Kyung-Hoon/Reuters)

Women dance at the Taiga nightclub in Batroun village, north of Beirut, Lebanon, Friday, July 2, 2021. With their dollars trapped in the bank, a lack of functioning credit cards and travel restrictions imposed because of the pandemic, many Lebanese who traditionally vacationed over the summer at regional hotspots are also now turning toward domestic tourism. (Photo by Hassan Ammar/AP Photo)