Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

In this photo taken Wednesday, December 5, 2018, a woman who scavenges recyclable materials from garbage for a living is seen through a cloud of smoke from burning trash, surrounded by Marabou storks who feed on the garbage, at the dump in the Dandora slum of Nairobi, Kenya. As the world meets again to tackle the growing threat of climate change, how the continent tackles the growing solid waste produced by its more than 1.2 billion residents, many of them eager consumers in growing economies, is a major question in the fight against climate change. (Photo by Ben Curtis/AP Photo)

In this photo taken Friday, September 4, 2015, tourists Sarah and John Scott from Worcester, England, take a step back as a male silverback mountain gorilla from the family of mountain gorillas named Amahoro, which means “peace” in the Rwandan language, unexpectedly steps out from the bush to cross their path in the dense forest on the slopes of Mount Bisoke volcano in Volcanoes National Park, northern Rwanda. Deep in Rwanda's steep-sloped forest, increasing numbers of tourists are heading to see the mountain gorillas, a subspecies whose total population is an estimated 900 and who also live in neighboring Uganda and Congo, fueling an industry seen as key to the welfare of the critically endangered species as well as Rwanda's economy. (Photo by Ben Curtis/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Lava erupts from the Piton de la Fournaise “Peak of the Furnace” volcano, on the southeastern corner of the Indian Ocean island of Reunion Saturday, August 1, 2015. Spewing red-hot lava, one of the most active volcanoes in the world is currently erupting on this Indian Ocean island, where the world's attention has been focused since a wing fragment believed to be from the missing Malaysian jet was discovered washed up on a beach. The lava fountains are shooting as high as 40 meters (44 yards) and are creating cones that are about 20 meters high after only one day of eruption, said Peltier. The volcano is in the Reunion National Park – a world heritage site. The volcano is not seen as dangerous because the lava flows down the east side of the mountain through an uninhabited area called the Grand Brule, or the Big Burned, toward the sea. The last times the volcano threatened the population was in 1977 and 1986. (Photo by Ben Curtis/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.