A colourful morning sunrise on Christmas Eve at Victoria Tower on Castle Hill, West Yorkshire, England on December 24, 2017. The history of human activity on the Castle Hill goes back over 4000 years. The site was developed as an iron age hill fort, surrounded by defensive ditches and ramparts. In the Middle Ages there was a castle on the hill, of which the well remains. The present tower was built to commemorate Queen Victoria's Diamond Jubilee of 1897. (Photo by Charlotte Graham/ZUMA Wire/Rex Features/Shutterstock)

A Sotheby's employee poses with a claw-set diamond ring weighing 36.57 carats during a press preview of an upcoming auction from Sotheby's in Geneva, Switzerland, 08 May 2019. The ring is expected to reach between 4,500,000 to 5,500,000 US Dollars during the “Magnificent Jewels and Noble Jewels” auction on May 14 in Geneva. (Photo by Valentin Flauraud/EPA/EFE)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.