Israeli mounted policemen move crowds of Palestinian protestors during a demonstration marking Land Day in the east of the city on March 30, 2012 outside the old city of Jerusalem, Israel. Land Day, which began in 1976, marks the day Israeli forces killed six Palestinians during a protest against Israeli occupation of what Palestinians consider to be their land. Palestinians around the world will commemorate Land Day with protests and demonstrations. (Photo by Lior MizrahiGetty Images)

A sticker is seen at the Rocky Mountain Guns and Ammo store in Parker, Colorado July 24, 2012. The killing of 12 people at a midnight screening of the new Batman movie in the Denver suburb of Aurora may spark a fresh round of soul-searching on America's relationship with guns but few predict any real change in the law. (Photo by Shannon Stapleton/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.