To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Bulls fight during the annual Bullfighting Festival on March 17, 2010 in Cheongdo, South Korea. More than 130 bulls from South Korea and abroad charge and lock horns in the annual festival which was run March 21, 2010. The bulls are grouped into three weight categories and fight head on until one of the bulls turns its head and runs away. (Photo by Chung Sung-Jun/Getty Images)

Visitors wear shirts with an image of former Chinese leader Mao Zedong at the Shanghai World Expo site in Shanghai, May 2, 2010. (Photo by Aly Song/Reuters)

Alphajet aircraft draw a heart-shaped message in the sky during the 2010 presentation show of the French aerobatics team Patrouille de France, over the French city of Salon-de-Provence. (Photo by Gerard Julien/AFP Photo)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)