To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Bulls fight during the annual Bullfighting Festival on March 17, 2010 in Cheongdo, South Korea. More than 130 bulls from South Korea and abroad charge and lock horns in the annual festival which was run March 21, 2010. The bulls are grouped into three weight categories and fight head on until one of the bulls turns its head and runs away. (Photo by Chung Sung-Jun/Getty Images)

Alphajet aircraft draw a heart-shaped message in the sky during the 2010 presentation show of the French aerobatics team Patrouille de France, over the French city of Salon-de-Provence. (Photo by Gerard Julien/AFP Photo)

Visitors wear shirts with an image of former Chinese leader Mao Zedong at the Shanghai World Expo site in Shanghai, May 2, 2010. (Photo by Aly Song/Reuters)