Rescue team members search through buildings damaged due to the massive explosion at Beirut's port area, in Gemmayze, Lebanon on September 4, 2020. (Photo by Aziz Taher/Reuters)

Amar, who is one-and-a-half years old and a Syrian refugee living in Turkey, looks on as the search for survivors continues in the aftermath of a deadly earthquake in Kahramanmaras, Turkey on February 13, 2023. (Photo by Suhaib Salem/Reuters)

Passengers from a passing train watch as rescue workers search a train which crashed in Karachi, Pakistan, November 3, 2016. At least 17 people have been killed and dozens more injured after two trains carrying hundreds of passengers collided in Pakistan's southern port city of Karachi, officials said. (Photo by Akhtar Soomro/Reuters)

A homeless street child looks in the window of a car in Jammu, India, Friday, January 6, 2017. Some 800 million people in the country live in poverty, many of them migrating to big cities in search of a livelihood and often ending up on the streets. (Photo by Channi Anand/AP Photo)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.