An adult helps a young girl light a cigarette as a band plays in the background in the village of Vale de Salgueiro, northern Portugal, during the local Kings' Feast Friday, January 5, 2018. The village's Epiphany celebrations, called Kings' Feast, feature a tradition that each year causes an outcry among outsiders: parents encourage their children, some as young as 5, to smoke cigarettes. (Photo by Armando Franca/AP Photo)

In Weronika Gęsicka’s unsettling images, American archive photography gets distorted into scenes that are both nightmarish yet somehow entirely plausible. Gęsicka is a guest artist at the Circulations festival for young European photographers, Paris, until 5 March. Here: “Untitled #5”. (Photo by Weronika Gęsicka/The Guardian)

Visitors view ice sculptures at the 29th Harbin International Ice and Snow Festival on January 5, 2013. (Photo by Associated Press)

People take pictures of deer in the Phoenix Park in Dublin, Ireland December 5, 2016. (Photo by Clodagh Kilcoyne/Reuters)

A bird vendor holds a cage with a bird on a sideroad after a heavy snowfall in Kabul on January 5, 2022. (Photo by Mohd Rasfan/AFP Photo)

A visitor poses for pictures at the Harbin International Ice and Snow Festival in Harbin, Heilongjiang province, China on January 5, 2025. (Photo by Xiaoyu Yin/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)