While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A little girl takes a picture of a lion in the zoo in Frankfurt, Germany, Tuesday, September 13, 2016. (Photo by Michael Probst/AP Photo)

South Korean workers are seen from a crane as they work on the 123rd floor during the framing completion ceremony of the 'Lotte World Tower' in Seoul, South Kora, 22 December 2015. The building's exterior was completed in a final height of 550 meters, and 123 floors. The ceremony came five years and two months after the construction of the building began and its opening will likely take place at the end of next year when the interior work is set to be completed, the South Korean Yonhap news agency reported. The building is the highest in South Korea and the fifth highest in the world, according to Yonhap. (Photo by Jeon Heon-Kyun/EPA)

A devotee dressed as Hindu Lord Shiva waits to participate in a parade during “Kumbh Mela” or the Pitcher Festival in Trimbakeshwar, India, August 18, 2015. The Kumbh Mela takes place four times every 12 years at four different river bank locations in India. (Photo by Danish Siddiqui/Reuters)

Half-naked girls against speed driving in Nizhny, Novgorod Region, Russia on September 5, 2016. Russian drivers are getting quite an eyeful in a bid to make them slow down thanks to topless women flashing speed limit signs at an accident blackspot. A trial of the road safety campaign demonstrated that it helped lower the speed of traffic near a pedestrian crossing in Severny village. (Photo by YouTube)

The new 2011 Volkswagen Passant Variant (L) and new Golf Cabrio are lifted into one of two storage towers at the Autostadt customer reception center at the Volkswagen factory on the day of the German automaker's annual press conference on March 10, 2011 in Wolfsburg, Germany. (Photo by Sean Gallup/Getty Images)

A crane loads logs at the Novoyeniseisk wood processing plant, with the air temperature at about minus 20 degrees Celsius (minus 4 degrees Fahrenheit), in the town of Lesosibirsk in Krasnoyarsk Region, Siberia, Russia, February 16, 2016. The plant exports timber to Europe, Northern Africa and Asia. The Taiga, also known as the boreal forest, on the coast of the Angara River and Yenisei River is one of the main areas for the industrial cutting of wood thanks to the high quality of the Angara pine. Open air work continues all year around regardless to temperatures which can drop to minus 52 degrees Celsius (minus 61.6 degrees Fahrenheit), according to employees. (Photo by Ilya Naymushin/Reuters)

Sami people from the Vilhelmina Norra Sameby, gather their reindeers herd in a corral for selection and calf labelling on October 27, 2016 near the village of Dikanaess, about 800 kilometers north-west of the capital Sweden. Sweden's Sami reindeer herders have more than hungry predators to worry about in the cold night, as the indigenous minority moves its flock to the winter pasture in the Nordic tundra. (Photo by Jonathan Nackstrand/AFP Photo)