As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

Journalists (L) walk along the new Caminito del Rey (The King's Little Pathway) in El Chorro-Alora, near Malaga, southern Spain March 15, 2015. Dubbed by many media outlets as the world's scariest pathway, the three-kilometre long pathway, which was built at about 100 metres (330 ft) above the gorge of Los Gaitanes between the years of 1901 and 1905, was closed in 2001 after five people died. A new walkway has then been built over the old walkway and will open to the public on March 28, 2015. (Photo by Jon Nazca/Reuters)

The little new born wombat baby APARI sitting in its mothers pouch at the zoo in Duisburg, Germany, Thursday, March 29, 2018. Wombat mother TINSEL once was found in the pouch of its dead mother on a street in Australia and was raised by zookeepers before she came to Germany. The zoo tried for 40 years in vain to breed a wombat, until APARI was born as the first one last week. (Photo by Martin Meissner/AP Photo)

Breath of an Arctic fox by Marco Gaiotti, Italy. Marco was watching this little Arctic fox as it incessantly called another nearby. Gradually he noticed the fox’s wet breath was quickly freezing in the air after each call. It was late winter in Spitsbergen, Svalbard, and the air was -35C (-31F). Photographing Arctic foxes is often frustrating, as they are normally running around fast in search of food, but this one was very relaxed and let Marco get close enough to focus on it, with the light glowing perfectly in the background. (Photo by Marco Gaiotti/Wildlife Photographer of the Year 2021)

Tango instructor Fernando Waisberg (R) and Isabella Waisberg (L) pose for a photograph during a Tango lecture session in Taipei, Taiwan, 14 April 2019 (issued 18 April 2019). Taiwan has developed its own Tango, with a strong Japanese influence; the accompanying music features lyrics in Taiwanese and Mandarin, the pace slower and simpler than the original. Taiwanese Tango is now a popular phenomenon among people over 40, and is also a subject little studied inside and outside of the island. (Photo by Ritchie B. Tongo/EPA/EFE)

In this Monday, April 6, 2020 photo, a woman carries a her baby and a bucket of water in Harare. Lockdowns imposed to curb the coronavirus’ spread have put millions of women in Africa, Asia and elsewhere out of reach of birth control and other sexual and reproductive health needs. Confined to their homes with husbands and others, they face unwanted pregnancies and little idea of when they can reach the outside world again. (Photo by Tsvangirayi Mukwazhi/AP Photo)

“Jacob «Jack» Kevorkian (May 26, 1928 – June 3, 2011), commonly known as “Dr. Death”, was an American pathologist, euthanasia activist, painter, composer and instrumentalist. He is best known for publicly championing a terminal patient's right to die via physician-assisted suicide; he said he assisted at least 130 patients to that end. He famously said, «dying is not a crime»”. – Wikipedia

Photo: The “Thanatron”, often referred to as the “Death Machine”, is displayed during a press preview of an auction of the personal effects of Dr. Jack Kevorkian at the New York Institute of Technology on October 27, 2011 in New York City. The device was reportedly used by over 100 of Dr. Kevorkian's patients to terminate their lives. (Photo by Mario Tama/Getty Images)