Mazda Motor introduces the company's concept vehicle, Taiki during the press day of the 40th Tokyo Motor Show at Makuhari Messe, on October 24, 2007 in Chiba Prefecture, Japan. (Photo by Koichi Kamoshida/Getty Images)

A man dressed as Santa Claus sits at a bus stop before an annual race in Belgrade, Serbia December 27, 2015. (Photo by Marko Djurica/Reuters)

The Royal Air Force Red Arrows perform the “Gypo Split” during their first public aerobatic display since the tragic death of Flt Lt Jon Egging on September 2, 2011 in Chatsworth, England. (Photo by Christopher Furlong/Getty Images)

Beach Policeman, Potomac River, 1922. (Photo by National Photo Company/Colorized by Patty Allison)

A storm is seen in Sarasota, Florida, June 24, 2018. (Courtesy of Val Vasilescu/Facebook.com/Kingofsunsets via Reuters)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.