To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A woman reacts after she mades a wreath of flowers during the celebrations of the Kupala night in Pyrohiv, near Kiev, on July 6, 2021. During the celebration, an ancient slavic ritual related to the summer solstice, people wear wreaths, jump over fires and bathe naked in rivers and lakes. (Photo by Sergei Supinsky/AFP Photo)

People take part in a half naked Santa run in downtown Budapest, Hungary, December 9, 2018. The partakers danced, ran, walked and laughed on the streets of Budapest, while others opted to simply raise money for the chosen charity. Many people had the names of their charities written on their bellies, while others were dressed in full Santa outfits. (Photo by Bernadett Szabo/Reuters)

A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. Pouring cold water on their bodies is believed to purify their souls. (Photo by Eugene Hoshiko/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)