Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)

A model presents a creation by Italian designer Donatella Versace as part of her Haute Couture Fall/Winter 2016/2017 fashion show for Atelier Versace in Paris January 24, 2016. (Photo by Gonzalo Fuentes/Reuters)

A model backstage ahead of the Lantern Sense show at Fashion Scout during London Fashion Week Autumn/Winter 2016/17 at Freemasons' Hall on February 22, 2016 in London, England. (Photo by Tristan Fewings/Getty Images)

A model slips on the runway while parading an outfit by Australian designer Toni Maticevski at Fashion Week Australia in Sydney on May 15, 2016. (Photo by William West/AFP Photo)

A model presents a creation from the fashion label Kakopieros during Australian Fashion week in Sydney, Australia, May 20, 2016. (Photo by David Gray/Reuters)

A woman uses her smartphone before the Chanel Cruise Collection 2015/16 fashion show at the Dongdaemun Design Plaza in Seoul, May 4, 2015. (Photo by Thomas Peter/Reuters)

In this photo taken Thursday January 17, 2013, sled dogs Poncho, left, and his blind brother Gonzo are hooked up for a run at the Muddy Paw Sled Dog Kennel, in Jefferson, N.H. Poncho has taken to helping his blind brother on regular runs. (Photo by Jim Cole/AP Photo)

A model presents a creation from the Gareth Pugh Spring/Summer 2016 collection during London Fashion Week in London, Britain September 19, 2015. (Photo by Suzanne Plunkett/Reuters)