As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“In 1967, Zhang Yaxin was 34 and working as a photojournalist at China’s state-controlled Xinhua News Agency when he was assigned to a top-secret government project. He was to be the official photographer of a new arts program led by Chairman Mao and his wife – the Model Operas. Though he was not to know it then, Zhang would spend the next seven years documenting the evolution of one of the most dramatic and elaborate attempts to redefine artistic sensibilities in modern art history”. – Chengcheng Jiang via TIME. Photo: Raid on the White Tiger Regiment, 1971. (Photo by Zhang Yaxin/Courtesy See+ Gallery, Beijing)

South Korean youths play Pokemon Go on July 15, 2016 in Sokcho, South Korea. South Korea is not one of the initial Pokemon Go released countries, nor is the game likely to be released officially any time soon as the South Korean government does not allow Google to use its map; however, South Korean game enthusiasts are now visiting a handful of loophole areas in the north eastern side of the country near the border of North Korea to join the global frenzy of Pokemon Go. (Photo by Jean Chung/Getty Images)

Light is the sole reason why life exists. It provides us with warmth; it allows us to see; it nourishes all the living things on this planet. Many painters, especially the masters of Old Renaissance Period, have recognized the importance of light and its intimate connection with nature and life itself. In their paintings they gave tribute to light, giving the impression that their paintings had a light source hidden within them. Al Hogue, the artist who created the paintings that you see before you, has studied their techniques for many years. As time went by, light permeated not only his paintings by also his life, becoming his sole philosophy.

Albert is not the happiest looking kitty in the world. Even Tard the Grumpy Cat looks more cheerful. Well… maybe not cheerful. But at least Tard doesn’t have a look of menace and a desire to kill in his eyes. What could have caused a kitty to wear such a stern look all the time? It might be the fact that he’s all curly. Almost no one likes to stand out too much, and maybe Albert is no exception. Despite his menacing appearance, Albert’s owner claims that he’s a very polite cat and plays nicely with children. Though it is hard to believe at first glance, we shouldn’t judge a book by its cover, even when we’re looking at a cat.

Iraqi women practice at the sports club in Diwaniya, Iraq on November 10, 2018. On the blue mats of the al-Rafideen Club in the conservative city of Diwaniya, some 180 km (110 miles) south of Baghdad, some 30 female wrestlers, some still wearing headscarves, train three times a week. When a big competition comes up, they train every day. (Photo by Alaa Al-Marjani/Reuters)

In this Sunday, February 18, 2018 photo, Palestinian camel herder Salem Rashaideh, leads the way for the camels in the territory of Israeli Kibbutz Kalya, near the Dead Sea in the West Bank. For three months a year, in the winter time Bedouin Arab herders take their 130 camels to graze on the shores of the Dead Sea, at the lowest place on Earth. (Phoro by Oded Balilty/AP Photo)

A boy sitting with his family looks up at a traditional Chinelo costumed dancer during a celebration 40 days after the birth of Jesus, in Xochimilco on the outskirts of Mexico City, February 2, 2015. The tradition of the Chinelo dates back to colonial times and the outfits and masks, which are supposed to resemble the faces of the Europeans and always sport an uptilted beard, became more elaborate between the 1800s and 1900s to make fun of the upper social classes. (Photo by Edgard Garrido/Reuters)