Racegoers try to shelter from the rain during day one of the Cazoo Derby Festival at Epsom Racecourse in Surrey, United Kingdom on Friday, June 4, 2021. (Photo by John Walton/PA Images via Getty Images)

Sarah Campbell by Nick Knight and other cover shots – The Face Magazine: Culture Shift at the National Portrait Gallery in London on February 19, 2025. A new exhibition that celebrates iconic fashion images and portraits from The Face, a trail-blazing youth culture and style magazine. Bringing together 200 photographs by over 80 photographers from the 80s, 90s, 00s, the exhibition is an opportunity to see many of these images away from the magazine page for the first time. (Photo by Guy Bell/Alamy Live News)

English television personality and model Sam Faiers seen attending The Box BRIT Awards 2020 afterparty on February 18, 2020 in London, England. (Photo by Splash News and Pictures)

An air plane takes off from the airport as air traffic is effected by the spread of the coronavirus disease (COVID-19) in Frankfurt, Germany, March 16, 2020. (Photo by Kai Pfaffenbach/Reuters)

A baby sloth uses his mother as a hammock while she feasts on papayas in Heredia province in Costa Rica in April 2023. (Photo by William Steele/Solent News)

Children play among foaming bubbles that form an artwork by Roger Hiorns entitled A Retrospective View of the Pathway, at the Yorkshire Sculpture Park near Wakefield, UK on August 16, 2023. (Photo by James Glossop/The Times)

A girl practices martial arts during a training at a school in Syrian opposition-held village of al-Jeineh, Syria on April 11, 2021. (Photo by Khalil Ashawi/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.