While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A couple hugs while standing near a Christmas tree made out of plastic bins and plastic hampers outside the Museum of History in Monterrey, Mexico, December 4, 2015. The humble Christmas tree has a rich history, from evergreen trees used to symbolise eternal life in Ancient Egypt to tree worship among pagan Europeans. The modern version has its origins in Germany, where the song “O Tannenbaum” is still a festive favourite. Today the traditional tree with lights and decorations appears in cities including Washington, Moscow and Beirut. Alternative constructions range from recycled rubbish in Mexico City to old window frames in Rakvere, Estonia. Whatever the shape or size, the message is the same: Merry Christmas. (Photo by Neil Hall/Reuters)

Cardboard cut outs of the faces of three candidates for the Republican nomination for the 2016 US Presidential election (L-R) Ted Cruz, Donald Trump and Marco Rubio, are seen set up on urinals in a pub in London on March 1, 2016 as part of an informal poll for customers to log which they dislike the most. Part of the satirical television show The Last Leg, customers at the pub are able to choose which urinal to use and then log their poll on a list on the wall afterwards. (Photo by Justin Tallis/AFP Photo)

A man yells for help minutes after a Serb shell hit a crowded pedestrian walkway in Sarajevo, May 1993. Radovan Karadzic, a 70-year-old former psychiatrist, still in robust health, is the most senior political figure to be convicted by the International Criminal Tribunal for the Former Yugoslavia. He was found guilty of 10 out of 11 charges. He was acquitted of a second count of genocide in Bosnian towns. (Photo by Reuters)

Members of Japanese idol group Kamen Joshi (Masked Girls) pose for a photo after a rehearsal for a concert at their theatre in Tokyo's Akihabara district, Japan March 17, 2016. For countless girl and pop-idol bands in Japan, standing out from the crowd can be daunting, but one group – “Kamen Joshi” – seems to have found the answer by hiding behind masks. The Tokyo-based all female band has 18 members, split into three groups that perform across Japan and elsewhere in Asia. (Photo by Toru Hanai/Reuters)

Dillon Bracken (L) and Atalya Stachel dance during the Burning Man 2014 “Caravansary” arts and music festival in the Black Rock Desert of Nevada, August 30, 2014. Over 65,000 people from all over the world have gathered at the sold out festival to spend a week in the remote desert cut off from much of the outside world to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

A man helps another make his way through deep mud at the site of a landslide at the Koslanda tea plantation near Haldummulla October 30, 2014. Hopes of finding survivors under the mud and rubble of a landslide in south-central Sri Lanka had run out by first light on Thursday, though a government minister cut the estimated death toll to more than 100 from 300 the previous night. (Photo by Dinuka Liyanawatte/Reuters)

Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)