A brightly burning magnesium-rich meteor known as a bolide was captured near Bude, Cornwall on January 24, 2020. (Photo by Chris Small/Apex News)

A playground burns in a residential neighbourhood during the Eaton fire in Pasadena on January 7, 2025. (Photo by Josh Edelson/AFP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A protester gestures as he holds a dog before a burning barricade during protests in Harare, Zimbabwe on January 15, 2019. (Photo by Philimon Bulawayo/Reuters)

Fire retardant is dropped on the Fairview Fire burning near Hemet, California, U.S., September 6, 2022. (Photo by David Swanson/Reuters)

Kayla Amara sprays down their home as the Hughes Fire burns in Castaic, California, U.S. January 22, 2025. (Photo by Joel Angel Juarez/Reuters)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)