As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Marge Simpson may be many things (doting mother, long-suffering wife, erratic driver), but she’s not usually a style icon. Thanks to artist Alexsandro Palombo – known for his irreverent and colourful fashion cartoons – she is now, as he re-imagines her in some of the most iconic dresses of all time. Photo: Marge Simspon in “Fire Suit”, Thierry Mugler.

“Anastasiya Shpagina is one of the famous women who have transformed themselves into looking like human dolls. Hailing from Ukraine, 19-year-old Anastasiya Shpagina always loved Japanese cartoon characters, and has dreamed of becoming a living doll that appears in animes. She transformed her look into something that can be seen in the pages of a manga book”.

Photo: “Human Anime Doll” Anastasiya Shpagina (R) with “Human Barbie Doll” Valeria Lukyanova. (Photo by Anastasiya Shpagina & Valeria Lukyanova)

A decorated dish of rice with spinach sauce and egg white is seen at a Hello Kitty-themed Chinese restaurant in Hong Kong, China May 21, 2015. The world's first Chinese-style restaurant dedicated to the Japanese cartoon has been packed out daily despite not officially opening until June 1, 2015. The eatery features some 37 dishes such as dim sum and fried rice, often served in the shape of the girl-cat. (Photo by Bobby Yip/Reuters)

This photo taken on October 8, 2017 shows dancers posing in formation to celebrate the upcoming Party Congress, in Rongan in China' s southern Guangxi region. China will convene its 19 th Party Congress on October 18, state media said, a key meeting held every five years where President Xi Jinping is expected to receive a second term as the ruling Communist Party' s top leader. (Photo by AFP Photo/Stringer)

Uniformed participant dance during a mass rally and parade in the capital's main ceremonial square, a day after the ruling party wrapped up its first congress in 36 years by elevating him to party chairman, in Pyongyang, North Korea, May 10, 2016. (Photo by Damir Sagolj/Reuters)

Lawmakers from the main opposition Republican People's Party (CHP) and ruling AK Party (R) scuffle during a debate on a legislation to boost police powers, at the Turkish Parliament in Ankara, Turkey, February 19, 2015. (Photo by Reuters/Stringer)

A reveller dressed as Spider-Man takes part in a presentation at the top of a building during an annual block party known as “Enquanto isso na Sala da Justiça” (Meanwhile, in the justice room), one of the many carnival parties taking place in the neighbourhood of Olinda, Brazil February 7, 2016. (Photo by Ueslei Marcelino/Reuters)