The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Juri Mitomi, 20, holds a cigarette after a Coming of Age Day celebration ceremony at an amusement park in Tokyo January 12, 2015. According to a government announcement, more than 1.2 million men and women who were born in 1994 marked the coming of age this year, an increase of approximately 50,000 from last year. The increase is also the first since 1995. (Photo by Yuya Shino/Reuters)

Sally Fitzgibbons of Australia competes in the Women's Final of the 2012 Australian Surfing Open on February 19, 2012 in Manly, Australia. (Photo by Cameron Spencer/Getty Images)

A native Brazilian competes in a tora competition, which is a race while carrying a log, during the Indigenous Youth Games of Pataxos nation in Santa Cruz de Cabralia, Bahia state, Brazil, April 18, 2016. (Photo by Roosevelt Cassio/Reuters)

Hikaru Cho believes that we should challenge our imaginations to create new work using traditional tools, not fancy computers and software. (Photo by Jim Marks/PA Wire)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

“Festive preparation”. Baghnapara, Bardhaman, West Bengal, India. Two girls prepare for the Gajan festival. They will perform a play based on Indian mythology. (Photo by Krishnasis Ghosh)