Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A masked reveller poses near Saint Mark's Square during the Venetian Carnival in Venice January 31, 2015. (Photo by Stefano Rellandini/Reuters)

A bench engraved with the name of the grounded Costa Concordia cruise ship (seen at rear) is seen washed up on the shore of Giglio island, in this January 20, 2012 file photo. The trial of Francesco Schettino, accused of causing the deaths of 32 people in the 2012 Costa Concordia cruise ship disaster, nears its climax with a verdict expected over the coming days. The prosecution has demanded that he be jailed for 26 years but the captain denies all the charges against him. Schettino was the commander of the vessel when it came too close to shore and hit rocks off the Tuscan holiday island of Giglio. (Photo by Paul Hanna/Reuters)

A boy looks for sellable materials close to the burning garbage in the permanent waste land under Sylhet City Corporation for a living, on January 15, 2015. (Photo by Md. Akhlas Uddin/Pacific Press)

Tsukimi Ayano steps out of her house in the village of Nagoro on Shikoku Island in southern Japan February 24, 2015. Tsukimi Ayano made her first scarecrow 13 years ago to frighten off birds pecking at seeds in her garden. The life-sized straw doll resembled her father, so she made more. Today, the tiny village of Nagoro in southern Japan is teeming with Ayano's hand-sewn creations, frozen in time for a tableau that captures the motions of everyday life. (Photo by Thomas Peter/Reuters)

A Somali police officer arrests a suspected rebel member of the al Qaeda-affiliated al Shabaab among beach goers in Mogadishu. Al Shabaab claimed responsibility for today's pre-dawn attack on a Kenyan university campus near the Somali border. The following gallery examines who is al Shabaab. Here: Somali police officer (R) arrests a suspected rebel member (L) of the Al Qaeda-affiliated al Shabaab among beach goers at the Lido beach north of Somalia's capital Mogadishu March 23, 2012. (Photo by Feisal Omar/Reuters)

A “jungle nymph” is measured during the annual weight-in ZSL London Zoo on August 21, 2014 in London, England. The height and mass of every animal in the zoo, of which there are over 16,000, is recorded and submitted to the Zoological Information Management System. This is combined with animal measurement data collected from over 800 zoos and aquariums in almost 80 countries, from which zoologists can compare information on thousands of endangered species. (Photo by Oli Scarff/Getty Images)

Pro-Russian rebels stand near a monument during a ceremony to honour the World War Two defenders of Donetsk from Nazi forces, in Donetsk, in this September 8, 2014 file photo. (Photo by Marko Djurica/Reuters)