In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

Visitors look at a giant puppet of a grandmother sleeping on a bed inside St George's Hall in Liverpool, northern England July 23, 2014. The grandmother is one of two giant models made for a World War I commemorative event. (Photo by Nigel Roddis/Reuters)

To draw the public's attention to a new line of bathing suits, a Tokyo department store used live models to show off the suits on June 5, 1950. The rain didn't bother the curious, and both the girls and the crowd seemed to like the idea of staring at each other through the glass. (Photo by AP Photo via The Atlantic)

“Weapons Instructor”, 2012. It’s a well known fact that the IDF trains some of the best soldiers in the world, but at the source of every good soldier lies an exceptional instructor – and that’s where Cpl. Daniella Stepanoe steps in. She travels from base to base training everyone from paratroopers to elite special forces units in the use of their weapons. (Photo by Israel Defense Forces)

A woman rows her boat as she harvests tomatoes on Inle lake, in Myanmar's Shan State September 4, 2015. Inle is one of the country's most popular tourist sites. (Photo by Soe Zeya Tun/Reuters)

A Sri Lankan activist, who wrapped himself with fire crackers, walks in Colombo on July 23, 2014 to symbolically demonstrate against people burned during Anti-Tamil riots on the island thirty-one years ago. Official accounts placed the death toll at 400 while human rights activists put the toll at thousands. (Photo by Ishara S.Kodikara/AFP Photo)

“A girl arrives at the parking lot wearing tiny leather shorts and sits on the back of a bike with a horse power of more than 1,000 CC. Next to her a man gets ready to ride, wearing a skeleton mask. It’s more than a fashion show, it’s an extravaganza on two wheels along Chinese roads”. – Carlos Barria. Photo: A couple rides their motorcycle at the Qian Dao Lake rally, on May 11, 2013. (Photo by Carlos Barria/Reuters)

This artist's scoreboard displays a fictional game between Mars and Earth, with Mars in the lead. It refers to the success rate of sending missions to Mars, both as orbiters and landers. Of the previous 39 missions targeted for Mars from around the world, 15 have been successes and 24 failures. For baseball fans, that's a batting average of .385. The United States has had 13 successes out of 18 attempts, or a “batting average” of .722. NASA's Curiosity rover, set to land on the Red Planet the evening of Aug. 5, 2012 PDT (morning of Aug. 6 EDT), will mark the United States' 19th attempt to tackle the challenge of Mars, and the world's 40th attempt. (Image by NASA/JPL-Caltech)