Competitors perform at the World Irish Dance Championship on April 13, 2014 in London, England. The 44th World Irish Dance Championship is currently running at London's Hilton London Metropole hotel, and will host approximately 5,000 dancers competing in solo, Ceili, modern figure choreography and dance drama categories during the week long event. (Photo by Dan Kitwood/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman smokes a cigar as she reads the newspaper in a street of Havana, on November 26, 2016, the day after Cuban revolutionary leader Fidel Castro died aged 90. One of the world's longest-serving rulers and modern history's most singular characters, Castro defied 11 US administrations and hundreds of assassination attempts. (Photo by Yamil Lage/AFP Photo)

A member of staff at Morton & Eden holds an extremely rare early Islamic gold coin on Thursday September 12, 2019, which is expected to fetch £1.4m at auction in London. Measuring a 20mm across, about the size of a modern £1 piece, it is one of the world's rarest and most treasured Islamic gold coins from the first dynasty of Islam, the Umayyad gold dinar dated 105h (723AD). (Photo by Victoria Jones/PA Images via Getty Images)

A camel calf is seen among a herd in the desert near Dakhla in Morocco-administered Western Sahara, on October 13, 2019. In the Oued Eddahab desert in Western Sahara, Habiboullah Dlimi raises dairy and racing camels just like his ancestors used to, but with a little help from modern technology. While his animals roam free and are milked traditionally, by hand, at dawn and dusk, they are watched over by hired herders and Dlimi follows GPS coordinates across the desert in a 4X4 vehicle to reach them. (Photo by Fadel Senna/AFP Photo)

An exhibition staff member looks over artworks by Polish artist Magdalena Abakanowicz on display during a preview of the exhibition “Magdalena Abakanowicz: Every Tangle of Thread and Rope” at the Tate Modern in London, Britain, 15 November 2022. The large-scale Abakan sculptures have been brought together for the first time in the UK. The exhibit opens on 17 November 2022 and runs until 21 May 2023. (Photo by Andy Rain/EPA/EFE/Rex Features/Shutterstock)

A family takes a picture at the Oscar Myer Wienermobile during a visit to “The Flower Fields”, as California opens up from the pandemic, in Carlsbad, California, U.S., March 31, 2021. (Photo by Mike Blake/Reuters)

Family and celebrities arrive at Kylie Jenner's 21st birthday celebration at Craig's in West Hollywood, CA on August 9, 2018. Pictured: Kim Kardashian. (Photo by Splash News and Pictures)