A long exposure image of embers flying off burnt out trees following the wind driven wildfire ranging in the mountain area near Rancho Cucamonga late 30 April 2014. Earlier in the day more than 1,500 homes were evacuated as the Etiwanda fire charred around 1,000 acres in San Barnardino National Forest. (Photo by Stuart Palley/EPA)

A Chinese shopper sleeps on a bed in the showroom of the IKEA store on July 6, 2014 in Beijing, China. Of the world's ten biggest Ikea stores, 8 of them are in China to cater to the country's growing middle class. The stores are designed with extra room displays given the tendency for customers to make a visit an all-day affair. Store management does not discourage shoppers from sleeping on Ikea furniture, even marking them with signs inviting customers to try them out. (Photo by Kevin Frayer/Getty Images)

A miner with a donkey makes his way through the low and narrow tunnel leading out of a coal mine in Choa Saidan Shah in Punjab province, April 29, 2014. Workers at this mine in Choa Saidan Shah dig coal with pick axes, break it up and load it onto donkeys to be transported to the surface. Employed by private contractors, a team of four workers can dig about a ton of coal a day, for which they earn around $10 to be split between them. The coalmine is in the heart of Punjab, Pakistan's most populous and richest province, but the labourers mostly come from the poorer neighbouring region of Khyber Pakhtunkhwa. (Photo by Sara Farid/Reuters)

Dillon Bracken (L) and Atalya Stachel dance during the Burning Man 2014 “Caravansary” arts and music festival in the Black Rock Desert of Nevada, August 30, 2014. Over 65,000 people from all over the world have gathered at the sold out festival to spend a week in the remote desert cut off from much of the outside world to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

A man helps another make his way through deep mud at the site of a landslide at the Koslanda tea plantation near Haldummulla October 30, 2014. Hopes of finding survivors under the mud and rubble of a landslide in south-central Sri Lanka had run out by first light on Thursday, though a government minister cut the estimated death toll to more than 100 from 300 the previous night. (Photo by Dinuka Liyanawatte/Reuters)

Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)

Sculptor Jiri Genzer of the Czech Republic carves an ice sculpture at the Disney Dreams Ice Festival in Antwerp November 27, 2014. Some 60 artists from all over the world participated in the festival, making sculptures out of around 500 tonnes of ice. The festival will open on November 29 until January 11, 2015. (Photo by Yves Herman/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)