As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Stranded cars remain in a flooded street during an intense rainstorm in Havana, on April 29, 2015. Two people were killed, three buildings collapsed and another 24 suffered some kind of damage due to the heavy rain that affected several sectors of Havana Wednesday. (Photo by Yamil Lage/AFP Photo)

Participants prepare backstage before the 5th “Strongo Cup” open amateur bodybuilding tournament at the State Opera and Ballet Theatre in Russia's Siberian city of Krasnoyarsk, November 1, 2014. Participants from all over Russia took part in the tournament competing in bodybuilding, body fitness and bikini fitness disciplines. (Photo by Ilya Naymushin/Reuters)

Chris Hondros, a Getty Images photographer, was fatally wounded on April 20, 2011, in a mortar attack by government forces while covering the civil war in Libya. Hondros' work is woven in our history as he covered everything from politics to marathons. A new film will focus on his life as told through his images. Here's a look at some of his finest and final work. Some of these images are graphic in nature

18 year old German photographer Kara (Kara-a) has a passion for macro photography and especially capturing drops of water reflecting various images beyond. Simple beauty of little droplets combined with Kara’s creativity brought up some really entertaining photographs.

British model Iris Law arrives at The Fashion Awards 2019 held at Royal Albert Hall on December 02, 2019 in London, England. (Photo by Lisi Niesner/Reuters)

Lovot companion robots by Groove X wander in front their booth at CES Unveiled during the 2020 CES in Las Vegas, Nevada, January 5, 2020. (Photo by Steve Marcus/Reuters)

Zendaya arrives at the 25th Annual Critics' Choice Awards at Barker Hangar on January 12, 2020 in Santa Monica, California. (Photo by Danny Moloshok/Reuters)