“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A detail of the Sagrada Familia Basilica, designed by architect Antoni Gaudi, in Barcelona, Spain, Wednesday, October 21, 2015. Barcelona's breathtaking La Sagrada Familia Basilica has begun its final phase of raising six immense towers. Presenting the project Thursday, chief architect Jordi Fauli said the central "Tower of Jesus Christ," the tallest of the six, will rise 172.5 meters (566 feet) high, making it "the tallest religious building in Europe". (Photo by Manu Fernandez/AP Photo)

A Brussels Airlines aircraft prepares for landing in Cointrin airport during sunrise over the Mont Blanc in Geneva December 1, 2011. (Photo by Denis Balibouse/Reuters)

Chelyabinsk Airport employees take part in an exercise to evacuate aircraft passengers showing symptoms of the 2019-nCoV pneumonia-like coronavirus on February 5, 2020. (Photo by Nail Fattakhov/TASS)

Pan Am aircraft – here in 1963 with the abbreviation PAA for Pan Am Airways – could be seen everywhere, including from the freeway in New York before the Strato Clipper took off for Europe in 1963. (Photo by Imago)

An overlay image of 350 photographs shows the circumpolar star and aircraft trails above Clifton Suspension Bridge in Bristol, United Kingdom on January 6, 2022. (Photo by Lee Thomas/The Times)

A three wheeled “cabin” scooter manufactured by German aircraft engineers Messerschmitt & Co at factories in Regensburg. (Photo by Hans Enzwieser/BIPs/Getty Images). 1955

Danab Brigade commandos and other first responders rush to evacuate passengers from a Jubba Airlines aircraft that crash-landed on July 18, 2022, at Mogadishu International Airport, Mogadishu, Somalia. (Photo by Maj. Cain Claxton/U.S. Army via AP Photo)