Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

An elephant mahout (trainer) lies on his elephant his feet resting on its ears as it rests and eats prior to opening day's play at the King's Cup Elephant Polo Tournament 2014 held near Bangkok, in Samut Prakan province, Thailand, 28 August 2014. The annual charity tournament runs until 31 August and involves 51 elephants who normally live on the streets and are used for begging. Sixteen competing elephant polo teams from 40 different nations take part in the charity event directed at raising funds to improve the lives of the elephants and elephant conservation in general. (Photo by Barbara Walton/EPA)

Darren Julien poses with two of Princess Diana's dresses which will be auctioned through WE tv & Wedding Central at Julien's Auctions in Beverly Hills on May 7th in celebration of the Royal Wedding, with a portion of the proceeds going to charity are shown at Times Square on April 20, 2011 in New York City. (Photo by Slaven Vlasic/Getty Images)

Participants dressed as Santa Claus take part in the Great Edinburgh Santa Run on December 11, 2011 in Edinburgh, Scotland. Around a thousand people took part in the annual fundraising event, with all money raised being donated to the charity “When You Wish Upon a Star”. (Photo by Jeff J. Mitchell/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

Britain's Catherine, Duchess of Cambridge plays a stroke of golf during a visit to meet young people supported by the Cheesy Waffles Project, a charity for children, young people and adults with additional needs across County Durham, at the Belmont Community Centre, in Durham, north east England on April 27, 2021. (Photo by Andy Commins/Pool via AFP Photo)

A woman crowd-surfs in front of the main stage at the Woodstock Festival in Kostrzyn-upon-Odra, close to the Polish-German border, August 2, 2014. Some 500 thousand people attended the festival that is the brainchild of Polish journalist and social campaigner Jerzy Owsiak. He initiated the event to say thank you to those who donated money to his GOCC charity organisation that delivers medical care for children. (Photo by Thomas Peter/Reuters)

'The Dutch charity organization Mensen in Nood (people in need) hits the streets with a remarkable campaign. People in need are posing with the typical attributes of consumer culture. The price of a designer handbag (€32) is compared with the price of a whole week of food (€4), The price a pint of beer (€4.50) with the price of 50 liter clean water (€1.50). The pictures were taken by Swedish fashion photographer Carl Stolz.' - Occupy Design UK