To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Revelers jump on a rainbow painted crosswalk in Church Street, Toronto's LGBT neighbourhood, before “WorldPride”, a gay pride parade, in Toronto, June 29, 2014. Toronto is hosting WorldPride, a week-long event that celebrates the lesbian, gay, bisexual and transgender (LGBT) community. (Photo by Mark Blinch/Reuters)

Walkers marvel at a fog bow over Curbar Edge, Derbyshire in the last decade of October 2023. The phenomenon is similar to a rainbow, but because the water droplets that cause fog are so small, its colours are very weak. (Photo by Richard Bowring/Animal News Agency)

Bangladeshi children from Khan Tea garden posing for photos on March 23, 2022 with their faces painted after adorning with colors like Rainbows on the celebration of the annual Hindu festival of colors, known as Holi festival marking the onset of spring. (Photo by Md Rafayat Haque Khan/Eyepix Group/Rex Features/Shutterstock)

A six-year-old acrobat performs on the opening of a tourist festival in Bozhou, Anhui province, China May 3, 2015. (Photo by Reuters/China Daily)

A woman walks up a stairway painted in the rainbow colors in Bucharest, Romania, Saturday, July 11, 2020. Romania reported 698 new COVID-19 infections in the last 24 hours, the highest level since the pandemic reached the country in February. (Photo by Vadim Ghirda/AP Photo)

Members of the Apollo Rainbow Dancers stretch out in special A train late on May 4, 1985, in New York. The legendary Apollo Theatre celebrated its 50th anniversary in an official reopening after a 15 month refurbishing with a celebrity studded evening. (Photo by Ray Stubblebine/AP Photo)