To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A Japan soccer fan reacts as she watches Japan's FIFA Women's World Cup final match against the U.S. in Vancouver, at a public viewing event in Tokyo, Japan, July 6, 2015. Japan lost the match 5-2 to the U.S. (Photo by Toru Hanai/Reuters)

A Brazilian Navy member ejects spent cartridges while shooting rubber bullets during an exhibition of their operational capacity to combat terrorist attacks and riots ahead of the FIFA Confederations Cup and World Youth Day in Rio de Janeiro on May 27, 2013. (Photo by Ricardo Moraes/Reuters)