Jaime “Ka Diego” Padilla (R), spokesperson of the Melito Glor Command of the New People's Army (NPA), and Ka Kathryn (Comrade Kathryn) (L) react during their 50th founding anniversary celebration at an undisclosed location in the mountains of Sierra Madre, Philippines, 31 March 2019. (Photo by Alecs Ongcal/EPA/EFE)

A U.S. Army crew chief flying on board a CH-47F Chinook helicopter observes the successful test of flares during a training flight in Afghanistan, March 14, 2018. (Photo by Tech. Sgt. Gregory Brook/Reuters/U.S. Air Force)

A girl, named Tata and aged 8, wears a Red Army uniform-styled dress during the celebrations of Victory Day, which marks the 78th anniversary of the victory over Nazi Germany in World War Two, in Moscow, Russia on May 9, 2023. (Photo by Shamil Zhumatov/Reuters)

Members of the Indian Army Service Corps (ASC) team known as the “Tornadoes” display their motorbike skills during Independence Day celebrations in Bangalore, India, 15 August 2023. India is marking the 77th anniversary of its independence from British rule. (Photo by Jagadeesh N.V./EPA)

Relatives of the victims, died in the Israeli airstrikes, mourn as they take the bodies from the morgue of Nasser Hospital for the funeral ceremony as the Israeli army attacks continue in Khan Yunis, Gaza on November 14, 2023. (Photo by Belal Khaled/Anadolu via Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)