As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“The Siege of Sidney Street, popularly known as the “Battle of Stepney”, was a notorious gunfight in London's East End on the 2nd of January 1911. Preceded by the Houndsditch Murders, it ended with the deaths of two members of a supposedly politically-motivated gang of burglars supposedly led by Peter Piatkow, a.k.a. “Peter the Painter”, and sparked a major political row over the involvement of the then Home Secretary, Winston Churchill”. – Wikipedia

Photo: Scots Guards and police on duty during the “Siege of Sidney Street” in east London. (Photo by Central Press/Getty Images). 3rd January 1911

In this handout image provided by NASA, the space shuttle Endeavour is seen on launch pad 39a as a storm passes by prior to the rollback of the Rotating Service Structure (RSS) April 28, 2011, at Kennedy Space Center in Cape Canaveral, Florida. During the 14-day mission, Endeavour and the STS-134 crew will deliver the Alpha Magnetic Spectrometer (AMS) and spare parts, including two S-band communications antennas, a high-pressure gas tank and additional spare parts for Dextre. Launch is targeted for April 29 at 3:47 p.m. EDT.

Members of China Disabled Peoples Performing Art Troupe perform “Thousand-arm Goddess of Mercy” during a show on March 12, 2005 in Guangzhou of Guangdong Province, China. China Disabled Peoples Performing Art Troupe was established in 1987. It is an amateur mass art troupe composed of visually impaired, audibly impaired and physically and mentally challenged people. In the past nearly two decades, the troupe has visited more than 30 countries and regions, winning the hearts of audiences all over the world by their solid background of Chinese Culture and their colourful national charm. (Photo by China Photos/Getty Images)

Two girls are detained outside the Currys electrical store in Brixton on August 8, 2011 in London, England. Widespread rioting and looting took place across many parts of London in the early hours of Monday morning in a reaction to earlier rioting in Tottenham in North London. Major disturbances broke out late on Saturday night in Tottenham and the surrounding area after the killing of Mark Duggan, 29 and a father-of-four, by armed police in an attempted arrest on August 4. (Photo by Dan Kitwood/Getty Images)

“The white lion is not a distinct subspecies, but a special morph with a genetic condition, leucism, that causes paler colouration akin to that of the white tiger; the condition is similar to melanism, which causes black panthers”. – Wikipedia

Photo: One of two rare white lion cubs from Mogo Zoo on New South Wales South Coast is seen at a photo call at Lavender Green, Luna Park on November 23, 2006 in Sydney, Australia. (Photo by Matt King/Getty Images)

Conjoined twins Angelica (C) and Angelina Sabuco (L) play with child life specialist Allison Brooks during a press conference at the Lucile Packard Children's Hospital at Stanford on October 31, 2011 in Palo Alto, California. Two year-old conjoined twins Angelica and Angelina Subaco who are connected at the chest and abdomen are preparing for separation surgery by Dr. Gary Hartman. The surgery will last between 6 and 8 hours that is followed by three hours of reconstructive surgery for each girl. (Photo by Justin Sullivan/Getty Images)

“Photographer Seth Casteel has definitely taken animal photography to new heights – or depths – with his hilarious photos of dogs chasing balls underwater. Casteel, who, naturally, has two dogs of his own (a mini Labradoodle and a Norwich terrier), said that he's drawn to underwater dog photography because the photos show a side of dogs that people may have never seen before”.

Photo: Seth Casteel Underwater Dog Pictures (Photo by Seth Casteel)